A firm has a huge amount of individual customer data saved in different databases. Which of the following can be used to integrate, analyze, and apply the available information effectively?
A) online market research tools
B) integrated marketing systems
C) CRM systems
D) internal survey methods
E) quality assurance tools

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) systems are designed specifically for managing customer data and integrating it from multiple sources. This system is ideal for integrating, analyzing, and applying customer information effectively. Online market research tools and internal survey methods may help gather data, but they are not designed for data integration and analysis. Quality assurance tools are useful for maintaining data quality, but not for integrating and analyzing customer data. Integrated marketing systems may help manage marketing campaigns, but are not designed for data integration and analysis.

A Firm Has a Huge Amount of Individual Customer Data