A not-for-profit firm uses a small convenience sample to gather data on customer reactions. It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm. This is an example of ________.

Question

Quizplus · Accepted Answer

This scenario describes an informal survey, which is a less rigorous and less scientific approach to gathering data compared to formal surveys or experimental research. The sample size is small and not necessarily representative of the entire customer base.

A Not-For-Profit Firm Uses a Small Convenience Sample to Gather