A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.
A) membership group
B) reference group
C) laggard
D) subculture
E) late-majority adopter

Question

Quizplus · Accepted Answer

A reference group is a group that serves as a point of reference for individuals in their purchase decisions or attitudes. In this scenario, the country music band serves as a reference group for their fans who are influenced by their endorsement of the shoe company's products, leading to increased sales.

A Shoe Company's Ads Feature the Members of a Popular