A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________.
A) social network usage rates
B) economic situations
C) occupational needs
D) purchasing perceptions
E) brand affiliations

Question

Quizplus · Accepted Answer

The marketing firm is specifically collecting information on spending, personal income, savings, and interest rates, which are all related to consumers' economic situations. Options A, C, D, and E are not relevant to the data the marketing firm is collecting.

A Marketing Firm Has Been Assigned the Task of Watching