Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

Question

Quizplus · Accepted Answer

Becca is actively seeking information about the product (coat) and the available options in the market. She is looking for information from various sources such as friends, advertisements, and stores. This indicates that she is in the information search stage of the buyer decision process.

Becca Wants to Buy a New Coat