Harper Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market. When the owner, Jane Harper, went to reuse some of her coops, she noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. Which stage of the business buying decision process was Harper in when she decided to replace her old coops?

Question

Quizplus · Accepted Answer

Jane Harper realized a problem with the wooden coops and the fact that they could not be sufficiently cleaned for reuse. This indicates that she was in the problem recognition stage of the business buying decision process.

Harper Farms Raises Chickens