GenX, a manufacturer of sport motorcycles, is seeking a new supplier of motorcycle headlamps and brake lights. After searching trade directories, GenX invites five different suppliers to make formal presentations about how their solutions can create greater value for GenX than competing solutions. GenX is currently in the ________ stage of the business buying decision process.

Question

Quizplus · Accepted Answer

GenX is in the proposal solicitation stage since they have already recognized the problem of needing a new supplier and have a general need description. They have also specified the product they need (motorcycle headlamps and brake lights), and are now seeking proposals from potential suppliers.

GenX, a Manufacturer of Sport Motorcycles, Is Seeking a New