Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________.
A) user status segmentation
B) usage rate segmentation
C) benefit segmentation
D) behavioral segmentation
E) loyalty status segmentation

Question

Quizplus · Accepted Answer

The method mentioned in the question of segmenting markets based on nonusers, ex-users, potential users, first-time users, and regular users of a product is known as user status segmentation. Therefore, option A is the correct answer. Option B refers to segmentation based on usage rates, option C refers to segmentation based on the benefits sought by consumers, option D refers to segmentation based on consumer behavior, and option E refers to segmentation based on consumer loyalty status. None of these options fit the method described in the question.

Markets Can Be Segmented into Groups of Nonusers, Ex-Users, Potential