Which of the following is an approach where firms target a whole market based on common consumer needs?
A) demographic segmentation
B) undifferentiated marketing
C) micromarketing
D) concentrated marketing
E) geographic segmentation

Question

Quizplus · Accepted Answer

Undifferentiated marketing is an approach where firms target a whole market based on common consumer needs. This means that the company does not segment the market and produces a single marketing mix that will appeal to the entire market.

Which of the Following Is an Approach Where Firms Target