Even if a segment has the right size and growth and is structurally attractive, a company must consider its own objectives and resources before targeting that segment.

Question

Quizplus · Accepted Answer

Even if a segment appears attractive on paper, a company must assess whether pursuing it aligns with their own goals and if they have the necessary resources (financial, human, technological, etc.) to effectively target and serve that segment.

Even If a Segment Has the Right Size and Growth