Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n)________.

Question

Quizplus · Accepted Answer

This is an example of a specialty product, which is a product that consumers are willing to spend time and effort to search for and purchase because of its unique characteristics or brand identity. The fact that Susan carefully selected every item for her condo and found an oriental rug that matches her color scheme and décor perfectly suggests that she values the uniqueness of the rug and is willing to invest in it, even without searching for other options.

Susan Has Been Redecorating Her New Condo for a Year