Consumer products that the buyer either does not know about or knows about but does not normally consider buying are referred to as ________ products.
A) convenience
B) unsought
C) specialty
D) shopping
E) industrial

Question

Quizplus · Accepted Answer

Unsought products are those that the consumer does not actively seek out or know about, such as funeral services or insurance products.

Consumer Products That the Buyer Either Does Not Know About