Denta Clean's decision to add a whitening toothpaste to its current line of toothpastes is an example of product line ________.
A) stretching
B) widening
C) strengthening
D) mixing
E) filling

Question

Quizplus · Accepted Answer

Filling is the process of adding a new product to an existing product line to satisfy consumers’ needs and preferences or to address market gaps. In this case, Denta Clean is adding a whitening toothpaste to its existing line of toothpaste products, which is an example of product line filling. Option A, stretching, involves extending a product line by adding products that are beyond the company's current products or outside the target market. Option B, widening, is associated with adding new products to a company’s existing product line that shares some similarities with the existing ones in terms of features or benefits. Option C, strengthening, means improving the product's quality or brand image within the current product line. Option D, mixing, refers to the process of combining two or more product lines to enhance the brand or appeal to more customers.

Denta Clean's Decision to Add a Whitening Toothpaste to Its