Marque, a high-end maker of designer watches, has started making inexpensive watches to take advantage of enormous growth rates in low-end market segments. Marque is most likely engaging in ________.

Question

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Marque is engaging in downward stretching, which refers to a strategy of adding lower-priced products to a company's product line to appeal to customers in lower-end market segments.

Marque, a High-End Maker of Designer Watches, Has Started Making