Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the product lines make up Clorox's ________.

Question

Quizplus · Accepted Answer

Clorox's five major product lines make up its product mix, which is the total set of products offered by the company. Product length refers to the number of products within a product line, product depth refers to the number of variations of a specific product, product consistency refers to how closely related the products are to each other, and product assemblage refers to how well the products fit together from a consumer's perspective. None of these terms accurately describe Clorox's overall product offerings.

Clorox Sells Five Major Product Lines Including Cleaning, Household, Lifestyle