Product mix depth refers to the ________.
A) number of versions offered for each product in the line
B) ways in which the various product lines are related
C) number of different product lines the company carries
D) total number of items a company carries within its product lines
E) total market share captured by the entire product line

Question

Quizplus · Accepted Answer

Product mix depth refers to the number of versions offered for each product in the line, such as different sizes or colors.

Product Mix Depth Refers to the ________