Non-Dairy Delight, a manufacturer of soy milk, attracts new customers by adding cinnamon, pumpkin, and vanilla flavors to its traditional product. In this case, the company has developed its brand with ________.

Question

Quizplus · Accepted Answer

Line extensions refer to the addition of new flavors, sizes, or forms of an existing product. In this case, Non-Dairy Delight added cinnamon, pumpkin, and vanilla flavors to their soy milk, which is an example of a line extension.

Non-Dairy Delight, a Manufacturer of Soy Milk, Attracts New Customers