Safari Unlimited recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The Safari Unlimited product development team will most likely use ________ next to arrive at a realistic number of products for the new fatigues line.
A) crowdsourcing
B) idea screening
C) concept testing
D) concept development
E) business analysis

Question

Quizplus · Accepted Answer

Idea screening is the process used to evaluate innovative ideas, with the goal of reducing the number of ideas to a manageable and realistic number. After conducting research and generating ideas, companies typically screen these ideas to identify the most viable ones for development.

Safari Unlimited Recently Conducted National Research to Generate Ideas for a New