Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the ________ stage of the new product development process.
A) concept development
B) product development
C) test marketing
D) strategy development
E) commercialization
Correct Answer:
Verified
Q23: In which of the following cases is
Q24: If a product passes both the concept
Q25: In the _ stage of new product
Q26: Hollingsworth is a retail company that is
Q27: Using _, researchers measure consumer responses to
Q29: Which of the following is a disadvantage
Q30: _ is the stage where a product
Q31: The team-based new product development approach saves
Q32: Foods International is developing a new gluten-free,
Q33: Under a _ new product development approach,
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