Retailers like Walmart and Target carry less-expensive versions of established brand name products or new lower-price lines. They have adopted a ________ pricing strategy.
A) high-low
B) target return
C) cost-plus
D) good-value
E) market-skimming

Question

Quizplus · Accepted Answer

Good-value pricing strategy involves offering the right combination of quality and good service at a fair price, which can include less-expensive versions of established brand name products or new lower-price lines, as mentioned in the context of retailers like Walmart and Target.

Retailers Like Walmart and Target Carry Less-Expensive Versions of Established