Computer World sells laptops separately from accessory products like docking stations, anti-virus software, and external hard drives. This is referred to as ________ pricing.
A) product bundle
B) optional-product
C) market-penetration
D) by-product
E) product line

Question

Quizplus · Accepted Answer

Optional-product pricing is when companies offer optional products or services along with their main product and charge an additional price for them. In this case, Computer World is offering optional accessories along with their laptops, and customers have the choice to purchase them or not.

Computer World Sells Laptops Separately from Accessory Products Like Docking