The Vitamin Shoppe sells natural vitamins and supplements. Product prices are adjusted frequently to meet the needs of individual customers. For example, long-time customers receive discounts. This strategy is most likely an example of ________ pricing.
A) zone
B) competition-based
C) dynamic
D) basing-point
E) penetration

Question

Quizplus · Accepted Answer

The scenario provided indicates that prices are adjusted frequently to meet the needs of individual customers, suggesting that the pricing strategy is dynamic. This means that prices are flexible and varied based on factors such as customer loyalty, sales volumes, and inventory levels. This allows the company to remain competitive and responsive to market changes while also maximizing profits.

The Vitamin Shoppe Sells Natural Vitamins and Supplements