The cognitive-physiological theory of emotion in which it is assumed that both physiological arousal and a cognitive label are necessary for the full experience of emotion was proposed by:

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The cognitive-physiological theory of emotion, also known as the two-factor theory, was proposed by Stanley Schachter and Jerome Singer. They proposed that both physiological arousal and a cognitive label (or interpretation) of the situation are necessary for the experience of emotion. This theory suggests that the same physiological arousal can be interpreted differently depending on the cognitive label or context.

The Cognitive-Physiological Theory of Emotion in Which It Is Assumed