Sabini and colleagues (2001) suggest the reason for fundamental attribution error is a tendency to underestimate the power of motives (such as motive to 'save face') called:

Question

Quizplus · Accepted Answer

Channel factors refer to the often underestimated situational influences on behavior, which Sabini and colleagues highlight as a key reason for the fundamental attribution error. This error involves attributing others' actions more to their character than to situational factors.

Sabini and Colleagues (2001) Suggest the Reason for Fundamental Attribution