Rick Johnson trains his company's sales force to go after the consumer. He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the ________ concept.

Question

Quizplus · Accepted Answer

Rick Johnson's approach focuses on actively persuading and convincing consumers to buy a product, which aligns with the selling concept. This concept emphasizes aggressive sales techniques to convert potential customers into actual buyers.

Rick Johnson Trains His Company's Sales Force to Go After