The social responsibility marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

Question

Quizplus · Accepted Answer

The statement correctly defines the social responsibility marketing concept, which emphasizes the importance of considering the well-being of both consumers and society in marketing decisions.

The Social Responsibility Marketing Concept Holds That the Organization's Task