BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.
A) brand slogan
B) brand personality
C) brand mission
D) brand architecture
E) brand vision
Correct Answer:
Verified
Q21: A _ is a translation of the
Q22: Marketers typically focus on _ in choosing
Q24: American Express'- "Worldclass Service, Personal Recognition," Mary
Q27: A marketer that wants to anchor a
Q28: _ are attributes or benefits that consumers
Q28: _ are short, three- to five-word phrases
Q29: Consumers might not consider a hand sanitizer
Q29: BMW positioned itself as the only automobile
Q50: _ are associations designed to overcome perceived
Q54: Points-of-parity are important while designing brand mantras
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