Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand.

Question

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Brand mantras are short phrases that capture the essence or unique characteristics of a brand. Points-of-difference (POD) refer to attributes or benefits that distinguish a brand from its competitors. Therefore, brand mantras are designed to capture the brand's points-of-difference.

Brand Mantras Typically Are Designed to Capture the Brand's ________