Which of the following ways to conveying a brand's category membership relates to well-known,
Noteworthy brands in a category helping a brand specify its category membership?

Question

Quizplus · Accepted Answer

Comparing a brand to well-known, noteworthy brands in a category is a way of conveying its category membership by using exemplars. This helps consumers to understand what category the brand falls into and what type of benefits they can expect from it based on the similar characteristics shared with other brands in the same category.

Which of the Following Ways to Conveying a Brand's Category