Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.
A) increase the amount of consumption
B) increase the level of consumption
C) increase the perception of consumption
D) increase the frequency of consumption
E) increase the emotional implications of consumption

Question

Quizplus · Accepted Answer

By emphasizing the benefits of using bleach, Clorox is attempting to increase the frequency of consumption, i.e. encouraging customers to use the product more often (e.g. for eliminating kitchen odors).

Clorox Runs Ads Stressing the Many Benefits of Its Bleach