Sony is an unusual market leader. It gives its customers new products that they have never asked for (e.g., Walkmans, VCRs, video cameras, CDs). This makes Sony a(n) ________ firm.
A) market-driven
B) market-driving
C) operations-driven
D) vision-driven
E) virtually-driven

Question

Quizplus · Accepted Answer

Sony is a market-driving firm because it creates and introduces new products to the market that customers might not have even thought about. It goes beyond just responding to customer demands and actively shapes the market by introducing innovative products.

Sony Is an Unusual Market Leader