The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense.
A) mobile
B) counteroffensive
C) preemptive
D) contraction
E) flank

Question

Quizplus · Accepted Answer

Preemptive defense is a marketing strategy where a company introduces a series of new products in advance to stay ahead of competitors. This strategy is designed to keep the competition from gaining an edge by offering similar products. A preemptive strategy involves creating a strong brand image and maintaining that image through product innovation and differentiation. This approach can help a company stay competitive and maintain its market position over time.

The Defensive Marketing Strategy Wherein a Stream of New Products