For a market challenger, attacking ________ is a high risk but potentially high payoff strategy, which also allows it to distance itself from other challengers.
A) a firm of its own size
B) the market leader
C) a regional firm
D) an underfinanced firm
E) a poorly performing firm

Question

Quizplus · Accepted Answer

Attacking the market leader is a high-risk strategy because the leader has established brand recognition, customer loyalty, and economies of scale. However, if successful, the challenger can gain a substantial share of the market and establish itself as a strong competitor, setting itself apart from other challengers.

For a Market Challenger, Attacking ________ Is a High Risk