In a pure ________ attack, the attacker matches its opponent's product, advertising, price, and distribution.
A) guerilla
B) bypass
C) encirclement
D) frontal
E) flank

Question

Quizplus · Accepted Answer

In a frontal attack, the attacker goes head-to-head with the competitor, matching every aspect of their marketing mix including product, advertising, price, and distribution.

In a Pure ________ Attack, the Attacker Matches Its Opponent's