Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack.
A) frontal
B) flank
C) guerrilla
D) encirclement
E) bypass

Question

Quizplus · Accepted Answer

This is a flank attack as Colgate is targeting Pepsodent's weakness, which is their lack of focus on dental sensitivity, while also offering the same benefits as Pepsodent's product.

Pepsodent Launched a New Product That Could Whiten Teeth, Fight