A(n)________ is another name for identifying shifts in market segments that are causing gaps to develop, then rushing in to fill the gaps and developing them into strong segments.
A) frontal attack strategy
B) flanking strategy
C) encircling strategy
D) counteroffensive strategy
E) bypass strategy

Question

Quizplus · Accepted Answer

This strategy is known as a flanking strategy, where a company identifies gaps in market segments that are not being fulfilled by competitors and rushes in to fill them. By doing so, they can develop these segments into strong areas of their business. The other options listed are not applicable to this particular definition.

A(n)________ Is Another Name for Identifying Shifts in Market Segments