Appy Juices, a company that manufactures bottled water, diversified into soft drinks before any of its opponents could launch a diversified product. This would be an example of a(n) ________ attack.
A) flank
B) bypass
C) guerrilla
D) encirclement
E) frontal

Question

Quizplus · Accepted Answer

A bypass attack involves a company diversifying into new areas or markets before competitors, as Appy Juices did by entering the soft drinks market before its opponents.

Appy Juices, a Company That Manufactures Bottled Water, Diversified into Soft