A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies. This indirect approach to attacking competition can be characterized as ________.
A) flank attack
B) encirclement attack
C) bypass attack
D) guerrilla warfare
E) frontal attack

Question

Quizplus · Accepted Answer

A bypass attack involves avoiding the competitor's strengths and targeting a completely different market or technology. By moving into cutting-edge technologies, the marketing manager is not directly competing with their current competitors, but rather going in a different direction. This is a form of bypass attack.

A Marketing Manager Has Decided to "Leapfrog" Competition by Moving