A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck, that rents only "beat-up" cars.
A) end-user
B) vertical-level
C) customer-size
D) channel
E) product-feature

Question

Quizplus · Accepted Answer

The question specifically mentions a firm that specializes in producing a certain type of product or product feature, which is Rent-a-Wreck and its specialty in renting only "beat-up" cars. Therefore, the correct choice is E) product-feature.

A Market Nicher Is Considered to Be A(n) ________ Specialist