One way to increase the frequency of consumption of a product by consumers is by introducing it in larger package sizes.

Question

Quizplus · Accepted Answer

Introducing a product in larger package sizes may actually decrease the frequency of consumption because consumers will take longer to finish the product. Strategies to increase frequency of consumption typically involve making the product more accessible or available in smaller, more convenient sizes that encourage repurchasing.

One Way to Increase the Frequency of Consumption of a Product