Position defense means occupying the most desirable market space in consumers' minds, making the brand almost impregnable.

Question

Quizplus · Accepted Answer

Position defense is a marketing strategy to establish a brand in the minds of consumers as the most desirable in a particular market space. By doing so, the brand becomes almost impregnable, as it is difficult for new or existing competitors to displace the brand from its entrenched position. Therefore, the statement is true.

Position Defense Means Occupying the Most Desirable Market Space in Consumers