In counteroffensive marketing, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it is forced to pull back to defend itself.

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In counteroffensive marketing, the market leader can choose to either meet the attacker head-on and attack their weakness or launch a pincer movement to force the attacker to pull back and defend themselves.

In Counteroffensive Marketing, the Market Leader Can Meet the Attacker