During economic downturn, the potential value and profitability of some target consumers may change.

Question

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During an economic downturn, some target consumers may have reduced purchasing power, which can affect their potential value and profitability. For example, luxury goods may not be as attractive to consumers who are struggling financially, whereas lower-priced products and services may become more appealing. Therefore, it is likely that the potential value and profitability of some target consumers may change in such situations.

During Economic Downturn, the Potential Value and Profitability of Some