When shopping for tires for your automobile, you notice that the manufacturer you have selected has tires for your car priced low, average, and high, based upon performance and features. This is an example of what type of product-mix pricing?
A) two-part pricing
B) product-line pricing
C) captive product pricing
D) market pricing skimming
E) price discrimination

Question

Quizplus · Accepted Answer

The scenario describes product-line pricing, which involves offering different prices for different products within the same product range or line. In this case, the tire manufacturer is offering different prices for tires with varying levels of performance and features.

When Shopping for Tires for Your Automobile, You Notice That