________ is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
A) Cross-branding
B) Ingredient branding
C) Equity branding
D) Family branding
E) Generic branding

Question

Quizplus · Accepted Answer

Ingredient branding involves creating brand equity for materials, components, or parts that are necessarily contained within other branded products. This allows the ingredient brand to establish its own reputation and enhance the overall value of the final product.

________ Is a Special Case of Co-Branding Involving Creating Brand