In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value.

Name: In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Each of the five product levels actually adds more customer value, not reduces it. These levels range from the core benefit to the potential product, each layer offering additional value to meet and exceed customer expectations.

In Planning Its Market Offering, the Marketer Needs to Address