Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________.

Question

Quizplus · Accepted Answer

Demand chain planning involves starting with the customer demand and designing the supply chain backward to meet that demand. This approach ensures that the supply chain is aligned with the needs and preferences of the target market, which can lead to better customer satisfaction and higher sales. Resource planning, external channel planning, and materials planning are important aspects of supply chain management but do not necessarily involve starting with the target market. Strategic business planning is a broader term that encompasses various aspects of business planning and may not be specific to supply chain design.

Companies Should First Think of the Target Market and Then