A ________ is wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.

Question

Quizplus · Accepted Answer

This description aligns with the definition of a voluntary chain, which is a group of independent retailers that form an alliance, typically under a common name and brand, in order to benefit from bulk buying power and shared merchandising efforts that might not be available to individual retailers. A retailer cooperative is a similar concept, but is typically owned and operated by its member retailers themselves, rather than being sponsored by a wholesaler. Consumer cooperatives are similar to retailer cooperatives, but are typically focused more on providing goods and services to their members rather than generating profits for their member businesses. Merchandising conglomerates and franchise organizations are different from voluntary chains in terms of their structure and operations.

A ________ Is Wholesaler-Sponsored Group of Independent Retailers Engaged in Bulk