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Over the Past Three Years, Skincare Products Retailer E&OE Has

Question 93

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Over the past three years, skincare products retailer E&OE has realized that it is losing sales to competitors who sell products online. E&OE has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&OE encourage customers to frequent its stores?

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E&OE can encourage customers to frequent...

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