Kelly is the chief marketing officer of Boyd Pharmaceuticals. She is meeting with Trent, the chief financial officer to decide on the company's marketing communications budget. They pore over the sales reports and other financial records and determine the amount of resources they can spare for marketing communications, after resources have been allocated to other functions, such as R&D, logistics, etc. What method did Kelly and Trent use to arrive at the marketing communications budget?

Question

Quizplus · Accepted Answer

The affordable method involves setting the budget based on what the company can afford after other expenses have been covered.

Kelly Is the Chief Marketing Officer of Boyd Pharmaceuticals